The Blog
Saw an inspiring documentary: Dr. Bronner’s Magic Soapbox which tells the story of Dr. Emanuel Bronner – a master soapmaker, self-proclaimed rabbi, and, allegedly, Albert Einstein’s nephew. In 1947, after escaping from a mental institution, he invented the formula for “Dr. Bronner’s Magic Soap,” a peppermint-infused, all-natural, multi-purpose liquid that can be found today in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called “The Moral ABC,” designed, in his words, “TO UNITE ALL MANKIND FREE!”
The film is an insight into a truly socially responsible company and its eccentric visionary founder who after escaping the concentration camps of Nazi Germany dedicated his life to an All-One-God-Faith. The company’s “constructive capitalist” policies (ex. 70% of net profit goes to charity and owners’ salaries do not exceed 5 times the salary of their lowest paid worker) have definitely won me over! Check out the film on Netflix or iTunes. And if you like the music, composed and performed by Pierre de Gaillande, come and check out one of his bands – the Snow – this Sat at the Living Room.
